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Nissan Forklift Corporation Announces Carolina Industrial Trucks As New Dealer in Charlotte Regional Area

Marengo, IL (May 2011) – Nissan Forklift Corporation has announced Carolina Industrial Trucks as its new authorized distributor to cover the Charlotte, N.C. regional area.

Effective immediately, Carolina Industrial Trucks has responsibility for Nissan Forklift new equipment sales, aftermarket parts and service in the following counties: Cabarrus, Catawba, Cleveland, Gaston, Iredell, Lincoln, Mecklenburg, Rowan and Union. Headquartered in Charlotte, N.C., Carolina Industrial Trucks also has branches in Monroe, N.C. and Statesville, N.C. to service its customers.

According to Mark Manninen, Director of Distribution Management and Sales Intelligence, Nissan Forklift, "Carolina Industrial Truck's emphasis on quality products and superior customer service makes the company an ideal partner. Their expertise in the material handling business combined with a reputation for keeping long term, loyal customers will strengthen the NISSAN brand position in the Carolina region."

"Nissan Forklift is a 'superstar' that we are proud to add to our already 'all-star' lineup," commented John Cotham, Dealer Principal, Carolina Industrial Trucks. "With its reputation for quality and dependability and its complete line of lift truck products, Nissan Forklift can help any customer with any material handling needs they might have. We look forward to expanding our business with the strength of the NISSAN name."

Founded in 1989 by John Cotham and Mike Moore, Carolina Industrial Trucks has built its reputation upon legendary customer service and quality products. Although start-up ventures in the highly competitive lift truck business are challenging, Carolina Industrial Trucks was profitable from the start, and has grown to be one of the most successful forklift businesses in their market.

Much of the company's success over the last 20 years is attributed to its philosophy of "customer first" by responding quickly and with a sense of urgency to satisfy customers' needs; fixing equipment right the first time and always communicating openly with customers. Carolina Industrial Trucks is constantly looking for ways to better serve its customers and strives to maintain its status as one of the best material handling dealerships in its market area. For exact locations of the branches and additional information, please visit

Nissan Forklift Corporation designs, manufactures and supports a complete line of material handling equipment that delivers features resulting in greater dependability, higher productivity and lower operational costs. Headquartered in Marengo, Ill., Nissan Forklift has a network of nearly 100 authorized dealerships with over 225 locations across North, South and Latin America, as well as additional worldwide locations

Contacts for media inquiries:

Corporate Contact:
Dixie Jirak
TEL : 815.568.2718

Agency Contact:
Rosemarie Ascherl
Public Relations Strategy Office
TEL: 440.234.1812 x126