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News Release

Nissan Forklift Announces Successful Fiscal 2010 Results

Marengo, IL (June 2011) – Nissan Forklift Corporation has announced its business results for its 2010 fiscal year end, which occurred on March 31, 2011. The company reports strong growth and resulting profits, with an increase in market share.

"We are pleased with the growth in our market share in fiscal 2010, especially since we were coming off of a particularly challenging fiscal 2009 due to the effects of the economic down turn," said Peter Kruse, president, Nissan Forklift Corporation. "New equipment and aftermarket sales activity were very strong, and we also added six new dealers, strengthening our position in the United States, Canada and Latin America."

Nissan Forklift Corporation attributes its strong growth to several factors, including numerous new product launches in 2010, growing capabilities, and an increase in productivity. Robotic welding and lasers enabled increased productivity, while maintaining the high quality standards for which Nissan Forklift is known. Online product sequencing strategies reduced internal lead times by more than 80 percent, also adding to streamlined productivity.

During 2010, Nissan Forklift launched several new products including a new reach truck (SRX), an advanced pallet walkie truck (APX), and an 80-volt electric rider (QX Series). The last of the electric product line was converted to AC technology during this time as well. Throughout the year, orders for Class I, Class IV and Class V Nissan Forklift trucks spiked over 70 percent.

"We made some improvements to streamline our production," added Kruse. "At Nissan Forklift, we are continuously exploring new methods to drive efficiency and reduce lead times, all while staying focused on high product quality."

Throughout the year Nissan Forklift executed several successful dealer programs designed to inspire and reward dealer partners.

"During a time when many companies are still struggling, we are thrilled that we have had such a strong finish to the year," said Jim Radous, vice president of sales and marketing, Nissan Forklift. "Our dealer partners have been instrumental in helping us achieve this growth, and we are looking forward to continued growth and success moving into fiscal 2011."

Nissan Forklift Corporation designs, manufactures and supports a complete line of material handling equipment that delivers features resulting in greater dependability, higher productivity and lower operational costs. Headquartered in Marengo, Ill., Nissan Forklift has a network of more than 100 authorized dealerships with over 225 locations across North, South and Latin America, as well as additional worldwide locations.

Contacts for media inquiries:

Corporate Contact:
Dixie Jirak
TEL : 815.568.2718

Agency Contact:
Rosemarie Ascherl
Public Relations Strategy Office
TEL: 440.234.1812 x126